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ARTICLE

Examining Psychological Concepts That Impact Antibiotic Prescribing Practices

JUN 08, 2017 | KRISTI ROSA
The next concept that Dr. MacDougall illustrated to attendees was decision fatigue, by taking a closer look at a study that examined parole decisions that had been made by Israeli judges. It turns out that the likelihood of parolees getting parole or a reduction to their sentence went down as the day dragged on. “The rationale for this is decision fatigue, the idea that there’s a deleterious effect of having to make decisions and the more decisions you make, the more it sort of depletes your ability to make good or tough decisions.” The decision to get someone released on parole may be harder because “you’re taking a risk” rather than just sending him back to his cell. “Over the course of the day, having to make multiple decisions makes it easier to fall back on the default,” he added.

Another concept that Dr. MacDougall highlighted was choice overload, which means that when there is an excessive number of options, individuals might find themselves demotivated. He illustrated this concept using an example of an experiment that took place in a grocery store that had booths set up for jam tasting. When there were dozens of jams to choose from, only 3% of individuals actually purchased jam. When there were less options to choose from, a mighty higher proportion of individuals bought something. He noted that choice overload “shares some aspects with decision fatigue” in that too many options can lead to demotivation and poor performance.

Dr. MacDougall highlighted another study that took a look at advance directives. Individuals were presented with choices of what they’d like for their goals of care. It turns out that when a box was pre-selected, a default option, which happened to be comfort care, 75% of individuals continued with that choice. When life-extension was preselected by default, more individuals chose that. “This is deciding what you’re going to do with your life, if you’re going to extend your life or not, but checking and unchecking a box carries a huge amount of weight, which is pretty amazing to think about.” This concept is referred to as default bias, which is the tendency to stick with predetermined choices.

Examples of how some of these concepts can overlap can also be found in the literature. In fact, one study looked at prescribing antibiotics according to the hour of the day for either respiratory tract infections (where antibiotics are sometimes indicated), and colds (where you should not give antibiotics). The findings? “As the day went on, [patients] were more likely to get antibiotics when it was clearly the wrong choice or maybe not the best choice,” Dr. MacDougall said. “This relates to decision fatigue; it’s harder to do the critical thinking and make that decision to not give antibiotics than just to give that default choice.”

So, what are some ways to change behavior that might positively impact antibiotic prescribing practices? 

One study analyzed the impact of how using social norms could potentially influence behavior. In the study, each practice underwent random interventions, sometimes two simultaneously. One of the groups “underwent antibiotic justification” which means that after they plugged in an antibiotic order, they would then have to provide a reason for prescribing it. If they didn’t write anything, they had no justification for prescribing and that would hold them accountable. This brings up the concept of accountability, in that by sharing your intent, you can increase your likelihood of doing a behavior.

Another group received peer comparison feedback regarding their prescribing practices. This feedback consisted of emails that would report if they were a top performer, prescribing less unneeded antibiotics or not compared with their peers—another form of accountability. “The socially-based incentives of accountable justification and peer comparison groups all have statistically significant reductions in likelihood of inappropriate prescribing rates.”

Through knowledge of some of these concepts, prescribers everywhere can be aware of their actions, and if facilities formally incorporate accountability into their programs, they might be able to cut down on the number of unnecessary antibiotics prescribed.
 
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