Dr. Kreuter stressed that behavior change focuses on two things: relevance to the individual’s life and self-reflection. He said, “Getting people to consider a behavior change/consequence [is easier when] it relates to them, their family, their life, and their career. When you can do that, then you have a chance. [But], how do you do that?” This can be done by making the individual aware that a problem exists, that it affects others, and that these other individuals who are affected are just like them. This way, they are more likely to reflect on the problem at hand and take preventive action.
Dr. Kreuter concluded, “Promoting behavior change in ways that make it very personally relevant, using authentic stories from credible messengers that stimulate emotion, trying to identify meaningful benefits and meaningful consequences for the behaviors that you’re trying to promote, providing people with performance feedback, changing social norms, addressing some of these biases we talked about,” all play a role in how behavior changes can work to prevent hospital infections.
SHEA Spring 2017 Conference
Plenary: May the Forces Be with You: Understanding How to Change Behavior
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